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Retail Electric Competition

LP&L plans to transition to competitive retail electric service in late 2023*.

Just like comparing and shopping for cell phone or internet plans, retail electric competition means customers can shop for their own electric plan, comparing pricing, types of fuel resources, and overall contract terms. These electric providers from around the state will sell power to Lubbock residents. LP&L’s job will be to maintain the electric infrastructure we currently own that transports the electricity and safely delivers the product to customers' homes.

Please note: LP&L will not be a retail electric provider, and will not partner with any retailers or trade groups related with competition and the retail electric market. LP&L and City of Lubbock will not contact customers to assist them with the shopping process. Customers will not have the option to stay with LP&L.

*Pending state regulatory approval to move the remaining 30% of customers into the ERCOT market.

LP&L Customers: Take our quick survey about retail electric competition so we can better serve you. All responses are confidential. Thank you for your participation!

Start Customer Survey


April 17: City Council District 1 Community Meeting
May 1: City Council Districts 3 and 6 Community Meeting
May 8: City Council District 1 Community Meeting
May 15: City Council Districts 4 and 5 Community Meeting


  • Energy deregulation: The act of separating generation, transmission, distribution and sales processes and allowing several supply companies to compete for customers.
  • Retail electric provider (REP): REPs are the companies that compete with one another in deregulated areas to sell energy rates to residential and commercial customers. They are responsible for the supply of your energy, while the local utility oversees the delivery.
  • Transmission and distribution service provider (TDSP): TDSPs own or operate the equipment that transmit and distribute electricity in Texas. LP&L will be the TDSP for Lubbock, and will take care of your poles and power lines. This is also the company you should call in case of a power outage.
  • Default retail provider: A stopgap energy provider who supplies your electricity if you do not choose a retail provider or if your retail provider goes out of business during your contract term. These are assigned by utility area.